Lau added, however, that more should be done to retain local staff and attract young people to join the industry. However, president of the Hong Kong Airline Service Providers Association Vivien Lau told the same RTHK programme that the outside workers will fill a manpower gap ahead of the launch of Chek Lap Kok's three-runway system next year. Everyone is worried that the labour import scheme will affect their jobs." They have gone through ups and downs with the airport. "The airport has just returned to normality and they finally see the light. "When the frontline airport staff hear the plan to import 6,300 outside workers, they don't feel so good because they have just gone through three years of the pandemic," he said. Speaking on RTHK two days after officials announced plans to bring in 6,300 airport staff from outside the SAR, Shum said the news has left many local workers feeling discouraged. Shum Wai-hong, vice-chairman of the Airport Air Freight Employees’ Association, said instead of importing workers, the pay and conditions for local staff should be improved. So here’s to an exciting future of borrowing and stealing-hopefully with some Jobs-style common sense mixed in.A leader of a union representing aviation workers on Thursday said the government's plan to bring in thousands of non-local airport staff could lead to an exodus of existing employees. No one can argue with Picasso on the subject of creativity. The message would have been clear: iPhone brings color to life at every price point. It might have made far more sense to simply change the end titles, making it an ad for the entire iPhone family. It just seems that the Apple was more focused on having fun than being (a) clear about the message, and (b) strategically brilliant. I repeat: I thought this ad was hugely enjoyable, on a scale most ads never reach. In fact, it has the lowest quality display of all new iPhones. Preview or download on iTunes, & Amazon UK. By celebrating the amazing colors of iPhone XR in such a spectacular way, one would logically conclude that the XR display is the best Apple has to offer. Titled ‘Color Flood’, the new ad video shows loads of colorfully dressed men and women running through a city, with the tagline telling viewers to ‘Make Room For Color’. Strategically, there’s a whole other issue. That’s an especially grievous failing, given the size, expense and importance of this effort. I don’t remember any ad in Apple history leading so many writers to totally miss the message. To remove all doubt, the subhead said the ad was “concentrating on the chassis colors buyers can choose from.” Internet and discovered that the ad had brought out the thickness in many Apple-savvy observers.īut, unlike me, who ultimately saw the light, many were drawing the absolutely wrong conclusion.Īpple Insider ran the headline Apple’s latest ad uses human ‘flood’ to sell iPhone XR colors. Once I got past that confusion, I felt incredibly thick. I suppose I was tainted by my prior knowledge that XR is the only iPhone that offers a choice of colors. I just wasn’t sure if it was about display quality or the color of the phone itself. Like any sighted person, I did get that the ad was about color. Color Flood actually has more serious issues. Since the Sony and Carlton Draught ads ran more than a decade ago, all charges must be dropped.īut hold on, Apple, we’re not done with you yet. We ad industry people might remember such things, but ordinary human beings do not. That is, it’s okay to artfully borrow from an ad that’s more than seven years old. Not so fast. I refer you to the teachings of my original mentor in the world of Apple advertising, Steve Hayden-creator of the 1984 Super Bowl commercial. Apple adds to that tradition in a new spot titled 'Color Flood' that blends a metaphor for screen color with another of advertisings favorite inspirationsparkour. Will prosecutors now bring charges against Apple in the imaginary Advertising Hall of Creative Justice?
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